PopCash.net is a popunder network. I have been using them for a while. The interface is somewhat basic, but the essentials are there. It is newbie friendly and would be a good traffic source to begin training staff. There are basic options to optimize and target, not a huge amount of volume, but traffic quality has been good overall, so they are decent traffic source where you can make some money.
One word to describe the interface would be BASIC. A perfect example of this would be creating a new campaign. As you can see in the screenshot, there are only 8 fields TOTAL. Compare this to other traffic sources that have pages of fields that need to be filled out before you can launch. Although the interface is somewhat basic, it is also somewhat retarded.
I thought it was a bit retarded/basic in the beginning because it appeared to lack options for targeting and optimizing. Initially I deposited $50 just to test the platform and left it for a few months. Upon revisiting PopCash, I contacted support to have a chat with them.
My chat with support led to the discovery of 4 tracking tokens, and the ability to blacklist(which is well hidden in the reporting section). Hence I decided to with with PopCash again.
Recommendations for use
Given the very simple interface, it is very easy to launch lots of campaigns fast. As of now (18 Feb 2015) there are currently 4 tracking tokens available: %siteid%, %cc%(country), %category% and %operatingsystem%. As you should be using your own tracking software, the 2 important tokens you MUST track are %siteid% and %category% as this is how you will optimize to profit.
For launching campaigns with PopCash.net, I would recommend launching individual campaigns per OS. So one for Android, one for IOS etc. That way you can adjust bids based on OS rather than create new campaigns later when you notice one OS performing better than others.
PopCash has a very basic interface, which would make it easy for newbies, and a great place to start training staff.
Once you have launched a bunch of campaigns and have begun to collect data, you can optimize in following ways:
Category: Click on ‘Campaigns’ and then the edit campaign icon. Directly in there you can add/remove categories.
SiteID: This is a little harder to find. In the campaigns tab, click on the ‘reports’ tab(looks like a pizza), in the dropdown box ‘Report Type’, select ‘Breakdown by Website’. This is where you can block placements from delivering traffic.
To fund your account, PayPal and Paxum are available. Wires require a minimum of $1,000USD.
How To Optimize Your Campaigns On PopCash.net
PopCash is fairly limited in terms of methods to optimize. Fortunately the traffic quality isn’t that bad so it makes it quite easy. Here are my recommendations:
1. Launch separate campaigns based on OS (separate campaigns for IOS, Android, Desktop, OSX) etc. This allows you to adjust bids for each OS separately.
2. After you have collected some data on the campaign, you can remove categories that are underperforming and cut bad site placements.
Very simple, easy to use interface
Accurate GEO targeting
Ability to target by category
Ability blacklist placements
Decent traffic quality
Lack of day/hour parting
Lack of carrier targeting
Rather slow approval time
Not a huge amount of traffic available
Dynamic Tracking Tokens
%siteid% – Publisher website id (this the one you need to track the site-ids)
%category% – Category Name (Movies, Streaming, Downloads and so on…)
%cc% – Country Code (2 letter country code like US, FR, DE, IT)
%operatingsystem% – Operating System (Windows, Linux, Android and so on…).