Focus on Quality = Make More Money
Thursday, February 25, 2010 20:04Apart from my E-commerce ventures, I still do a bit of affiliate marketing in one niche… Dating.
Like most affiliate blogs, I ain’t going to say shit about how or what offers I promote. But I will divulge a bit of history on how this niche became a good money-maker for me. The same principal applies to all niches. Focus on quality and you’ll make more in the long term.
When I first began promoting dating sites, I like most affiliates, did whatever I could to sign up leads. In the beginning that was mostly done by signing up lesbians. Lesbians in general provide a higher than average conversion rate, the downside is that for the advertiser, only about 2-3% of these leads will convert to sales. So in short, I’d jump on dating offers, sign up lesbians until the advertisers realized my traffic quality sucked and I’d get kicked off the offers and move on to the next.
Over time I improved and got better at promoting dating, so I started to sign up high quality leads, and stopped signing up lesbians. Fast forward to now, I’ve built up great relationships with my affiliate managers, who know that I send nothing but quality leads when it comes to dating offers.
So now on my favorite networks, I’m always given higher payouts, and put onto private offers that aren’t available to most affiliates. Getting access to these private offers and payouts means I don’t have to compete with the majority of affiliates because I can outbid them and still make good bank, while they lose money.
To summarize: Find your niche, focus and drive quality, get better payouts and make bank. With the flood of newbies into this business, spreading yourself too thin won’t work out so well in the long term.



David says:
March 9th, 2010 at 5:13 pm
Just read your thread on the WF forum… great blog; some nice content here.
For Shits n grins, I googled one of your keywords; “novelty contact lenses” – and the #1 search result website didn’t even work for me… Firefox 3.0.18 / on Mac OSX… so good news, one of your major competitors can’t even get their page on my computer!
Keep up the good work… fun product choice, and I envy your lifestyle!
David
phillipmarlow says:
March 17th, 2010 at 3:43 pm
Absolutely. I think that this translates into all aspects of business. Top notch quality gets rewarded across the board.