How to get SUPER cheap clicks on Facebook
Thursday, October 22, 2009 12:18Lets look at some stats:
Ok, so now you can see that each of these ads have received over 1000 impressions, and I’m bidding 37 cents CPM. Yet I’ve hardly been charged anything! Amazing yes?
Firstly bid CPM, and if you bid low enough, so that the impressions TRICKLE in, Facebook doesn’t bill you for the impressions as they tend to round down rather than up when it comes to billing. The result is what you see above, impressions for next to nothing! So you would have to be a complete moron to not be able to make money doing this. It’s quite easy to scale this to $xxx a day, so good for newbies who are struggling to get some profitable first campaigns going.
The only downside to this is that you need shitloads of ads to get your adspend up, so scaling the shit out of this is quite difficult, but what the hell, profit’s profit right?
You can keep increasing the bid incrementally and your average CPC will go up. Look for a reasonable margin between your CPC and EPC with maximum volume, this should help you get the most out of your campaign.
Stay away from rebill offers if you plan to be in this game for a long time! The banhammer is falling freely these days…
John Kirkpatrick says:
October 23rd, 2009 at 8:54 am
Interesting concept yet are you getting conversions more than once a blue moon? I feel like this concept is very intensive on the difficulty of the action the user has to make. Zip/email submits would work best, maybe?
admin says:
October 23rd, 2009 at 9:12 am
The one part of my stats you don’t see, is the sheer volume of ads I have up. So this adds up to quite alot of very cheap clicks. It is alot of work(unless you have an auto ad submitter
), but you pretty much cannot lose money doing this, so it’s a good way for newbies to start.
John Kirkpatrick says:
October 23rd, 2009 at 10:03 am
Hmm, we may try this one out because we have the ad manager too. Doesn’t hurt to have a couple hundred extra a day. Thanks a lot for the tip!
PPC Icon says:
March 18th, 2010 at 4:10 pm
Now this is a lovely tip, I’ll be trying this within the next few days! Am starting out on Facebook and struggling at the moment.